Hi, I’m Gab!

I help teams make better product decisions

End-to-end product thinking

Product designer / UX strategist with a Master of Science in Human-Computer Interaction. I bring strategy, research, and execution into sync.

Strategy

Clarify business goals, constraints, and what success actually means.

Data & Insights

Turn data into direction.
Use it to surface patterns, reduce uncertainty, and guide decisions.

User Research

Use qualitative and quantitative research to guide decisions. Connect what people say with what they actually do.

Design & Ship

Design in collaboration with engineers. Work within technical and organizational constraints to get things shipped.

Clarify business goals, constraints, and what success actually means.
Use qualitative and quantitative research to guide decisions. Connect what people say with what they actually do.
Turn data into direction. Use it to surface patterns, reduce uncertainty, and guide decisions.
Design in collaboration with engineers. Work within technical and organizational constraints to get things shipped.

Selected projects from agency work, research labs & consulting

Over the past 6 years, I have worked across agency work, research labs, and freelance projects, collaborating with different teams and taking on roles that shift with the needs of each project.

Over the past 6 years, I have worked across agency work, research labs, and freelance projects, collaborating with different teams and taking on roles that shift with the needs of each project.

2025
Uroboro Web Agency
Live site ↗
UX
•
QA
•
Client management
•
Systems
•

Improving how visitors plan their visit and buy tickets

Full website revamp for a Canadian federal military fortress and museum, making it easier for visitors to plan their visit and buy tickets. I worked on information architecture and UX, contributed to project management and client presentations, led motion design art direction, and handled frontend and backend QA.
2024-25
Tech3Lab
Case Study →
UX research
•
Usability testing
•
Data analysis
•

Reducing decision risk in banking with UX research

Applied research project conducted with a banking partner during my Master’s. I led quantitative UX research and usability testing to suggest tangible improvements for the client.
2025
Uroboro Web Agency
Case Study →
Art direction
•
Client management
•
UX
•
Strategy
•

0 → 1 Community platform for training and exclusive offers

End-to-end project for Québec’s Youth Chamber of Commerce. Led UX, UI, and branding, managed a team of designers, and conducted UX research and testing with real users. Presented outcomes to the client, made final decisions, and engineered backend systems to support and automate user requests and community-generated content.
2025
Uroboro Web Agency
Live Site ↗
UX
•
Information architecture
•
Client management
•
QA
•

Improving usability for a B2B event tech platform

Full website revamp for a B2B RFID solutions provider, including a rebrand. I worked on information architecture and UX, led UI and systems (CMS) QA, and contributed to project management and client presentations.
2024
HEC Montréal
Case Study →
Consulting
•
UX
•
Usability testing
•
Data analysis
•

Evaluating and prioritizing UX improvements for a government platform

UX consulting mandate for a government organization. Our team conducted an audit and usability testing, analyzed quantitative and qualitative data, and delivered prioritized recommendations, from information architecture to UI improvements, supported by high-fidelity mockups when relevant.
2023
Capstone Product Design Project
Case Study →
Industrial design
•
UX research
•
Art direction
•
GTM
•

Reducing food waste in grocery stores through industrial innovation

Year-long capstone industrial design project focused on reducing food waste in grocery stores. Conducted research with users and stakeholders, analyzed findings, and iterated on solutions through sketching, 3D modeling, and full-scale prototypes. Received an entrepreneurship award.

Career

University

Claude

games

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  • Profile
  • Career
  • Education
  • Music
  • Books
  • AI Exploration
  • Notion
  • AI
  • Apps
  • Games

A bit about myself

My background is in industrial design and human-computer interaction, and I’ve spent the past 6 years in agency environments helping teams make sense of complex problems through research, product thinking, and design.

More recently, I’ve been integrating AI-assisted development tools into how I work. They’ve influenced how I approach early-stage ideas, making it easier to prototype and test product concepts independently.

Outside of design, I’m usually discovering new music, reading about history, or staying active. I also have a soft spot for story-driven horror games.

📚

🎓

♫

Want to connect?

The door is open